Press & Contacts
Get ready to raise your glass for Belgium Beer Week 24-30 August 2026! Want to spread the word? Feel free to grab what you need from our press release, including official logos and high-res photos. Need more? For more info, press photos or a quick chat, reach out to our team in Belgium and worldwide. Belgium Beer Week is organised by Beer Idiots vzw, a Belgian-based non-profit. You are free to use the text from the press release, the logo and the photos.
Contact us: [email protected]
Ahmed ElAmin (English and French): [email protected] / +32 475 937 194
Dieter Proost (Dutch, English and French): [email protected]
You can also contact BBW’s Ambassadors: International – Kris De Meester; Brazil and South/Central Americas – Doug Merlo; France and Germany – Garlonn Kergourlay; Hong Kong – Kenneth Ho; Italy – Lorenzo Dabove; Mexico – Edu Villegas; Netherlands – Ferry Wijnhoven; Paraguay – Francisco Montanaro; Poland -Paweł Leszczyński; United Kingdom – Paul Davies.
Belgium Beer Week 2026 - August 24-30
Raise your glasses during the 7th edition of Belgium Beer Week 24-30 August 2026 and celebrate Belgian beer culture around the world. It’s a recognition of its UNESCO’s designation as an intangible cultural heritage of humanity. From historic cellars in Belgium to taprooms in Tokyo, the world is turning into one giant Belgian café.
Last year, 145+ venues and guides across 16 countries—from Brazil to Japan—joined the movement. This year, organisers and Beer Idiots Ahmed ElAmin and Dieter Proost are scaling up. “We’re going bigger and bolder,” says Ahmed. “We’re making this ‘intangible’ heritage something you can truly taste, touch and experience.”
- Tap Takeovers & Collabs: Rare brews and fresh partnerships.
- Beer Archaeology: Expert-led deep dives into the ancient roots of brewing.
- Sensory Experiences: Blind tastings and gourmet food pairings.
- Behind the Scenes: Exclusive brewery tours and beer museum visits.
- Whatever innovative events BBW’s participants dream up of hosting in 2026. We are always surprised: Beer Yoga was popular in 2025!
There’s no “entry fee” for Belgium Beer Week. There is no cost to participate as a bar, brewer, museum or guide. Your only passport is a passion for the craft. Simply check the BBW calendar, social media or follow your favourite local bar to find an event near you.
Over 145 participants co-created Belgium Beer Week in 2025 in Belgium, Austria, Brazil, Chile, China, Finland, Georgia, Germany, Hong Kong, Japan, Mexico, the Netherlands, Paraguay, Poland, the United Kingdom and the United States.
Participants list their events on BBW’s calendar and on social media. Visitors to the venues and events can join in the spirit and celebrate the traditional and the new in bars, breweries, beer museums by themselves or with a guide.
“It’s always a wonderful surprise to see the types of innovative events that participants deliver for Belgium Beer Week,” said Dieter.
He added: “Belgium beer culture is recognised by UNESCO as an intangible cultural heritage of humanity. This year we look forward to providing an amazing series of events showcasing this incredibly rich culture and making it more tangible for visitors.”
How it works: Belgium Beer Week is organised by Beer Idiots vzw, a non-profit based in Belgium that publishes news and information on beer culture (www.idiots.beer). Belgium Beer Week is a co-creation event, hosted by participating bars, breweries and guides. There are no tickets for Belgium Beer Week, although participants may charge a fee for some events, such as tours, food and beer pairings. Belgium Beer Week is free to all participating venues and organisations in Belgium and around the world. BBW receives funds from Visit Flanders and the Brussels-Capital Region.
Press contacts:
Ahmed ElAmin: [email protected] / +32 475 937 194 (English, some French)
Dieter Proost (Dutch, English): [email protected]
Images copyright Idiots.beer. Free to use. Contact [email protected].
Belgium Beer Week in the press
- Belgium Beer Week & BXLbeerfest – Bruzz
- Belgium Beer Week – Visit Brussels
- Belgium Beer Week zet de Belgische biercultuur wereldwijd op de kaart – Biernet
- Belgium Beer Week in China – Beijing press
- BXL Beer Fest volgt Belgian Beer Week naadloos op – Bruzz
- Schol Belgium Beer Week in Hong Kong – Harbourtimes
- Belgium Beer Week – Beers ‘n’ Bites Brussels
- Belgium Beer Week kicks off – Beer Idiots
- Big in Brussels – 13 Stars of Brussels Beer – Beercity Brussels
- Belgium Beer Week at – De Koninck
- Belgium Beer Week BAPAS Pairing Fermenthings – Beer.be
- ATV (video) – Een week lang proeven van de Belgische biercultuur
- Nieuwsblad – Een week lang proeven van de Belgische biercultuur
- Gazet van Antwerpen – Een week lang proeven van de Belgische biercultuur