Belgium Beer Week: 25-31 August
A co-creation event celebrating Belgian beer culture, recognised by UNESCO as an Intangible Cultural Heritage of Humanity.
Download our promotion pack with BBW logo, poster and social media images you can use.
Join now, add events later - all for no cost
Sign up at https://belgiumbeerweek.be/registration/ to join and add info about your venue or activity as part of Belgian beer culture. You can add any events you host.
If you already regularly hold beer events related to Belgian beer or showcase Belgian beer styles and culture or are an example of a Belgian bar, brewer or tradition then you can highlight that as well. These can be events you regularly hold featuring Belgian beer and food or special events, such as creating the brown bar experience, or holding a tour for example.
Belgian beer culture is recognised by UNESCO as an Intangible Cultural Heritage of Humanity.
Join us in celebrating this culture together worldwide on the last week of August. For the sixth edition we invite beer bars, brewers, bottle shops, beer clubs, event organisers to join us in creating unique experiences where every you are over seven days of fun. We welcome participants worldwide, including brewers who brew Belgian inspired beers. For us in Belgium it’s easy – it’s part of the culture.
There is no cost, just your passion for Belgian beer culture. Download our info brochures and a promo pack for participants to use below. Network and meet Belgium Beer Week’s ambassadors in Brazil and South/Central Americas, Hong Kong, Italy, the Netherlands, Poland, the United Kingdom and the United States here: https://belgiumbeerweek.be/our-ambassadors/
ABOVE ALL HAVE FUN!
What we do for you
• Promotion on the website and online calendar
• A page for each event, which you can personalise yourself with text, photos and logo, along with listing in our calendar.
• Promotion of Belgium Beer Week and events through our partners, in the press, online calendars and organic and paid social media posts.
• Belgium Beer Week coasters and stickers (In Belgium you can collect by contacting us / international participants can download digital versions and print as needed)
We are a non-profit supported by Beer Idiots vzw.
What you do for everyone
We are counting on you to launch innovative events this year. In previous editions participants have hosted live beer canning, tap takeovers, mini-festivals, beer glass blowing, talks on beer archaeology, tours, music and other fantastic events.
You are responsible for:
- Promoting your own business and events.
- Adding your logo and events to the BBW calendar.
Tip: Promote your events on Facebook and make Belgium Beer Week your co-organiser to ensure it is promoted in our calendar. Use @BelgiumBeerWeek and #BelgiumBeerWeek
NOTE: The same events over the week (eg a giveaway or discount) will only be promoted once on the calendar. We are looking for quality, not quantity
Accidents
Belgium Beer Week organisers and the Beer Idiots cannot be held responsible for any incidents occurring on your premises or for damages.
Contact
Or call us (Europe & Global)
Ahmed ElAmin: +32 475 937 194
Bas Boiy: +32 488 050 003
Dieter Proost
Ambassadors
Kris De Meester (International)
Doug Merlo in Central Latin American – Linkedin – Facebook
Kenneth Ho in Hong Kong – Facebook
Paul Davies in the UK – Linkedin – Facebook
Paweł Leszczyński in Poland – Facebook
Stu Stuart in the US –Facebook
Ferry Wijnhoven in the Netherlands